SCTV – Vietnam’s Leading Multi-Service Media and Telecommunications Provider.
To ensure sustainable growth, SCTV focuses on the following key strategic directions:
I. VISION ORIENTATION:
Content: Specialized and distinctive, reflecting regional cultures to create differentiation from competitors.
Technology: Proactive, innovative, and continuously advancing, applying cutting-edge technologies to deliver superior and consistent-quality products.
Multi-service: Continuously developing value-added services on an existing infrastructure to enhance customer satisfaction and maximize investment efficiency.
Customer care: Dedicated, insightful, and professional in customer service.
II. DEVELOPMENT STRATEGY:
1. Become a diversified enterprise with Media and Telecommunications as the core value, expanding into multiple industries with key services: Digital Television, 4K, 8K, DTH, OTT, Broadband Internet, Leased Line, SD-WAN, Cloud, Digital Transformation, Advertising, Home Shopping, Livestream Shopping, and E-Commerce.
2. Content production: Strengthen investment and production of television programs that meet the tastes of all audiences across multiple platforms. Enhance the production of game shows, specialized, unique, and exclusive content available only on SCTV. Develop modern studios for production. Take the lead in applying broadcasting technologies and AI to content production.
3. Maintain the No. 1 position in the pay-TV industry. Fully digitize the entire television system. Develop the SCTV Online application into one of the leading platforms in Vietnam. Invest in and expand infrastructure to meet the entertainment needs of overseas Vietnamese communities.
4. Maintain a leading position in the telecommunications and ICT sector, providing comprehensive services such as broadband Internet, leased lines, SmartHome, digital transformation, and online gaming for corporate clients, enterprises, and households.
5. Network infrastructure: Transition the entire network infrastructure to GPON/XGS-PON technology. Upgrade backbone and metro transmission routes nationwide. Invest in international fiber optic network connectivity. Digitize and underground the entire network system.
6. Human resource development: Recruit and develop high-quality human resources to meet the company’s growth and future development needs.
As a service enterprise, SCTV’s operations are often likened to “serving a hundred masters,” but we regard this as our responsibility, and customer satisfaction is the greatest encouragement that drives SCTV to strive harder and grow stronger every day.
